Brand Loyalty at Whole Foods Market - 1186 Words

------------------------------------------------- Brand Loyalty At Whole Foods Market 1 Brand Loyalty Simplified brand loyalty describes a status in which consumers determine their selves in; out of it they become committed to a brand. Thereby they continue purchasing products or services of a specific brand. At this point consumers rather spent more money on a product of a specific brand than buying from multiple suppliers within the same category. Mainly brand loyalty is a result of consumer’s behavior, which is enforced through a company’s measurements regarding branding. Branding is a process that a company runs through in order to establish a new brand. The ambition here is to strengthen a unique name and image for a product in†¦show more content†¦All these criteria, besides the very high quality products they offer, justify the higher pricing of WFM. However, they even offer an inexpensive private label called â€Å" 356 Everyday Value†. By this they even attract customers that only have limited financial resources, such as students or generally speaking people with lower income. Thereby Whole Foods Market manages to cover a wide spectrum of target groups and to provide perfect conditions for brand loyalty. 2.2. Customer Relationship Marketing Other than an intensified customer oriented concept, Whole Foods offers a variety of active customer programs to solidify their relationships between current and potential customers. Whole Foods strives to make each client feel special. Furthermore, the company has created various programs to prove their loyalty and appreciation towards their customers. At Whole Foods, each buyer has the possibility to print coupons, rewarding customers with special deals to save more money of items. This can come in handy since the company offers different products every week, which are always all very popular and essential to the further development of the company. In general coupons are meant to entice new customers that have been shopping at competitorShow MoreRelatedQuaker Oats - Brand Equity and Positioning1579 Words   |  7 Pages  Ã‚   | | Running Head: BRAND EQUITY AND POSITIONING Quaker Oats – Brand Equity and Positioning Abstract Brand equity and positioning are integral parts of any marketing campaign. Any product or service needs to provide value to its customers in order to be successful. A personal interview and research reveal information about the Quaker Oats brand, how it created equity and its position in the market. Having a solid foundation and keeping up with changes in trends and society are the keys toRead MoreMarket Positioning : A Successful Marketing1465 Words   |  6 Pagesfirst trademark for a breakfast cereal, Quaker Oats Company has dominated the Oat meal market for over 1 century. 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